General information about the course
This course is intended to equip the learner with a wide range of management skills applicable in all areas of management.
This course is essential for success in sales/marketing; it provides the very best training on the wide-ranging duties of sales and marketing managers and staff in today’s highly competitive world of business.
Career Opportunities: What can I do with a diploma in marketing? Sales and Marketing Officer/Manager, Advertising; Brand Management; Customer Relationship Management; Marketing Manager; Marketing Researcher; Customer Services; Marketing Consulting; Media Planning
Modules: I, II, III & IV
Duration: 24 months
Examination Body: Kenya National Examinations Council, KNEC
Admission Criteria
Module I
– KCSE Mean grade C-; with D+ in English and Maths/Accounting/Business Studies/Economics/Commerce
– Division II in KCE
– One Principal Pass at the KACE
– Completion of KNQA Level 5
– A certificate of experimental learning issued by KNQA
– University students
Fee – 30,000/-
Module II
– A degree from a recognized institution
Fee 35,000/-
Module III
– Progression from Module II
– No direct admission
Fee 35,000/-
Module IV
All students are expected to:
– Write a research project in the area of specialization (6 months)
– Participate in attachment process (8 – 12 weeks)
Fee 10,000/-
Module Units and Notes
Module I
- Communications
- Principles and Practice of Selling
- Principles and Practice of Marketing
- Economics
- Information and Communication Technology (ICT)
- ICT Practical
- Occupational Safety & Precautions
- Entrepreneurship Education
- Business Communication
- Life Skills
Module II
- Sales Management
- Legal Aspects in Sales and Marketing
- Quantitative Methods
- Public Relations
- Marketing Management
Module III
- International Marketing
- Principles and Practice of Management
- Financial Aspects of Marketing
- Strategic Planning in Sales and Marketing
- Marketing Research
- Marketing Planning
- Project
