Diploma in Sales & Marketing

Diploma in Sales Marketing

About the Course

Diploma in Sales and Marketing is designed to equip learners with knowledge, skills and attitudes in marketing so that they can effectively implement marketing strategies & achieve organizational goals. It also helps marketing students to appreciate & build customer relationships.

This course is ideal for KCSE graduates who are aspiring to pursue a business course in marketing and business development. It is also appropriate for people who are already working or doing business so that they can develop appropriate marketing skills to boost their business.

Some of the key areas and concepts that will be covered in the course include: marketing communication, advertising and promotions, market development, sales promotion, marketing planning and control, international marketing, and marketing strategies.

Benefits of Studying Diploma in Sales & Marketing

Sales and Marketing Diploma has several benefits to learners such as:

  • Development of marketing skills to improve customer relationships in own businesses
  • Promoting entrepreneurial skills to promote visibility of one’s business
  • Improves a person’s communication skills at work or business
  • Leads to increased employment opportunities
  • It promotes effective decision making and problem solving
  • It is less costly compared to technical courses
  • There are many sectors, including private and public sectors, where one can be employed after graduating with sales and marketing
  • Enables students to develop careers and connect with professionals in the field of sales & marketing

Challenges involved in studying Sales & Marketing

Although Diploma in Sales & Marketing is an easy course to do and does not cost much, it has certain challenges:

  • Competition in the labor market
  • It has many topics to cover compared to other technical courses

Skills Gained from studying a diploma course in Sales & Marketing

  • Sales & Marketing Skills
  • Communication Skills
  • Negotiation Skills
  • Problem solving skills
  • Decision making skills
  • Teamwork skills
  • Entrepreneurial skills
  • Business management skills

Job Options

A person who graduates with a Diploma in Sales & Marketing can work in the following job positions:

  • Sales & Marketing Executives
  • Business Development Officers
  • Sales Executives
  • Sales Manager
  • Marketing Manager/Director
  • Marketing and Liaison Officer
  • Financial consultant
  • Customer care
  • Office administrator

Entry Requirements

  • KCSE Mean grade C-; with D+ in English and Maths/Accounting/Business Studies/Economics/Commerce
  • Division II in KCE
  • One Principal Pass at the KACE
  • Completion of KNQA Level 5

Course Duration

Diploma in Sales & Marketing takes 24 months or 2 years.

Course Outline

Module I

  1. Principles & Practice of Selling
  2. Principles & Practice of Marketing
  3. Economics
  4. Entrepreneurship Education
  5. Business Communication
  6. Information & Communication Technology

Module II

  1. Sales Management
  2. Legal Aspects in Sales & Marketing
  3. Quantitative Methods
  4. Public Relations
  5. Marketing Management

Module III

  1. International Marketing
  2. Marketing Planning
  3. Principles & Practice of Management
  4. Financial Aspects of Marketing
  5. Strategic Planning in Sales & Marketing
  6. Marketing Research
  7. Project

Institutions Offering the Course

Kitale National Polytechnic

Laikipia East Technical and Vocational College

Lari Technical and Vocational College

Maseno University

Masinga Technical and Vocational College

Mathenge Technical Training Institute

Mathioya Technical Vocational College

Matili Technical Training Institute

Meru National Polytechnic

Michuki Technical Training Institute

Mitunguu Technical Training Institute

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