Diploma in Sales & Marketing

About the Course

Diploma in Sales and Marketing is designed to equip learners with knowledge, skills and attitudes in marketing so that they can effectively implement marketing strategies & achieve organizational goals. It also helps marketing students to appreciate & build customer relationships.

This course is ideal for KCSE graduates who are aspiring to pursue a business course in marketing and business development. It is also appropriate for people who are already working or doing business so that they can develop appropriate marketing skills to boost their business.

Some of the key areas and concepts that will be covered in the course include: marketing communication, advertising and promotions, market development, sales promotion, marketing planning and control, international marketing, and marketing strategies.

Benefits of Studying Diploma in Sales & Marketing

Sales and Marketing Diploma has several benefits to learners such as:

Development of marketing skills to improve customer relationships in own businesses
Promoting entrepreneurial skills to promote visibility of one’s business
Improves a person’s communication skills at work or business
Leads to increased employment opportunities
It promotes effective decision making and problem solving
It is less costly compared to technical courses
There are many sectors, including private and public sectors, where one can be employed after graduating with sales and marketing
Enables students to develop careers and connect with professionals in the field of sales & marketing

Challenges involved in studying Sales & Marketing

Although Diploma in Sales & Marketing is an easy course to do and does not cost much, it has certain challenges:

Competition in the labor market
It has many topics to cover compared to other technical courses

Skills Gained from studying a diploma course in Sales & Marketing

Sales & Marketing Skills
Communication Skills
Negotiation Skills
Problem solving skills
Decision making skills
Teamwork skills
Entrepreneurial skills
Business management skills

Job Options

A person who graduates with a Diploma in Sales & Marketing can work in the following job positions:

Sales & Marketing Executives
Business Development Officers
Sales Executives
Sales Manager
Marketing Manager/Director
Marketing and Liaison Officer
Financial consultant
Customer care
Office administrator

Entry Requirements

KCSE Mean grade C-; with D+ in English and Maths/Accounting/Business Studies/Economics/Commerce
Division II in KCE
One Principal Pass at the KACE
Completion of KNQA Level 5

Course Duration

Diploma in Sales & Marketing takes 24 months or 2 years.

Course Outline

Module I