KCSE KNEC Past Paper Questions and Answers Human and Public Relations

1) Highlight four techniques that may be used by public relations practitioners to change the attitude of a target audience

1. Story telling
2. Media relations
3. Social media engagement
4. Partnerships with influencers

Read more here: Techniques used by public relations practitioners to change the attitudes of target audience

2) Explain six ways in which the public relations department of an organization can facilitate the media to report accurately during a crisis

1. Provide information promptly to the media
2. Appoint a response team
3. Speaking consistently and with one voice
4. Cooperate with media influencers
5. Establish a protocol to manage the crisis effectively
6. Create a press release statement or message for the media

Read more here: Human and Public Relations KNEC Past Paper Question and Answer

3) List three challenges that may be faced by modern public relations practitioners

• Crisis management
• Work overload
• Fake news and misinformation
• Media craze
• Data breaches and cyber security

4) State the three components of personality as expounded by Sigmund Freud

• Id
• Ego
• Superego

5) Outline four personality traits that an effective public relations manager should possess

1. Communication skills
2. Creativity
3. Relationship building
4. Empathy
5. Adaptability
6. Strategic thinking
7. Integrity
8. Attention to details

6) Explain six benefits of engaging a consultancy firm to undertake public relations activities for an organization

1. Consultancy firms offer experience and expertise
2. Consultancy firms give objective perspectives
3. Engaging consultancy firms increases efficiency
4. Consultancy firms enable companies to improve their networks and relationships
5. Consultancy firms provide risk minimization
6. Consultancy firms provide industry insights

7) Give four reasons that may make it necessary for managers to vary the techniques for enhancing human relations in an organization

• When dealing with a diverse workforce
• Due to changing needs and expectations
• Due to individual differences
• Organizational culture
• Depending on work environment
• Employee feedback
• External factors

8) Outline six characteristics that an informal organization may display

1. Personal relationships based on trust and reciprocity.
2. Informal communication channels
3. Leadership emerges naturally
4. Flexibility: informal organizations are highly flexible and adaptive to change.
5. Creativity and innovation
6. Informal and fluid roles
7. Motivation and engagement within an informal organizational structure is high since individuals are motivated by intrinsic factors such as personal satisfaction, sense of belonging, and sense of achievement.
8. Informal conflict resolutions

Find more questions with answers for human and public relations, Craft certificate, diploma, module 1 and 2 here: Human and Public Relations KNEC Past Papers – Questions and Answers, July 2016