Craft Certificate in Sales and marketing (KNEC)

Course overview

Craft Certificate in Sales and marketing equips learners with professional sales and marketing skills. This department is the heart of any organization.  Goods and services need to be marketed to create awareness and attract customers. By the end of the course, a student is able to communicate effectively and sell goods and services with the right professional training.

Module Units/Course Outline

Module I

• Principles & Practice of Selling
• Business English
• Customer Service
• Business Plan
• ICT Practical
• Life Skills
• Communication Skills
• Entrepreneurship
• Information Communication Technology
• Principles & Practice of Marketing
• Occupational Safety & Precautions

Module II

• Consumer Behavior
• Bookkeeping & Accounting
• Introduction to Law
• Economics
• Course Specialization Project
• Marketing Communication

Requirements: KCSE Mean Grade D (Plain)

Course Duration: 12 months

Exam Body: KNEC